Ordinary is rolling over the gigants cosmetic brands

                                                              O R D I N A R Y 

The Ordinary is a cult skincare brand, which has grown from strength to strength since its conception. Owned by DECIEM, it’s a brand with thousand-long waiting lists, multiple beauty awards and reems of praise from beauty bloggers and editors across the globe. In fact, in 2016 the brand was the recipient of Grazia’s “Breakthrough Brand” Beauty Award; true praise indeed. This is what makes The Ordinary products so coveted.

With super high-quality formulations, yet affordable price points for every product, The Ordinary is a skincare brand with both science and nature at its heart. Using the best ingredients combined with impeccable knowledge, research and technology, has led them to become one of the most-talked about skincare brands in recent years, and the trend isn’t set to slow down.

Like all of the brands under DECIEM, none of the products from The Ordinary are tested on animals, making them both cruelty-free and suitable for vegetarians.

Which are the best The Ordinary products?

1. The Ordinary Hyaluronic Acid 2% + B5 Hydration Support Formula
2. The Ordinary AHA 30% + BHA 2% Peeling Solution
3. The Ordinary 100% Plant-Derived Squalane
4. The Ordinary 100% Organic Cold-Pressed Argan Oil
5. The Ordinary Caffeine Solution 5% + EGCG
6. The Ordinary “Buffet” + Copper Peptides
7. The Ordinary Ascorbic Acid 8& + Alpha Arbutin
8. The Ordinary Niacinamide 10% + Zinc 1% High Strength Vitamin and Mineral Blemish Formula
9. The Ordinary High Adherence Silicone Primer
10. The Ordinary Serum Foundation

The Ordinary — which is owned by Deciem — is basically vernacular. Its star-studded lineup includes a Best of Beauty–winning hyaluronic acid serum, social-media-famous face peel, and a glycolic acid toning solution. We're talking about affordable, to-the-point skin-care products that address every skin issue under the sun. Do you have skin dryness? Would you like marula, argan, or rosehip seed oil? What about dull skin? There's a salicylic, lactic, or mandelic acid for you.

After launching at both Ulta Beauty and Sephora, the brand is more accessible to consumers than ever. We rounded up our favorite products from The Ordinary that we can't stop talking about — but with such affordable price points, we wouldn't blame you if you went ahead and bought them all. It's all in the name of perfecting your skin-care routine, right?

I have personally tried this product and I have to say it's absolutely amazing! The effects are greater than you expect. 

With love

Dominika Malucchi

( source Allure/ look fantastic.com )